According to the New York Post, jewellery retail giant Signet, started printing a buyer's warning on all of its Labgrown Diamond sales. The statement reads "Lab-created diamonds have the same optical, chemical and physical properties as natural diamonds. However, because lab-created diamonds can be produced in abundance, they are less expensive and make larger diamonds more affordable.
In a statement, Signet, one of the largest diamond retailers in the world and diamond miner De Beers announced they will be collaborating on a marketing project to boost demand for natural diamonds.
According to market analysis firm Seeking Alpha, Signet’s management seems to be doing all the right things - whether it's making smart acquisitions, divesting a risky sub-prime financing business, shutting underperforming stores, or maintaining strong margins.